Bellroy has pretty loose edges... It's probably easiest to describe them as a small group trying to improve the way we carry. For the moment, that means they are tackling wallets - an area that has existed in a deep freeze for the last generation or two. It's also an area in which they have long experience designing for much larger brands. So they are generating ideas for how we can carry more efficiently, provide better access, better experiences, and even add a little protection for your pocket contents. They then craft the very best products they can, hoping to give you many years of happy wallet service.