COVID-19: We're still shipping orders and helping you choose the right gear. Live chat has been reduced to 9-5 M-F Sydney. Express Post is slightly delayed Australia-wide. Our warehouse and AusPost are taking extra precautions to prevent virus spread. Signature on delivery is not available currently, please ship to an address where you will be there during the day or a PO Box / Parcel Locker.

We are Feel Good Inc

They say that the best ideas are born out of necessity and when a group of six adventure-seeking, outdoor lovers found themselves dreaming of a sunscreen that they could ‘feel good’ about – they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer decided to stop dreaming, and start doing. After years of researching, developing, refining and testing, We Are Feel Good Inc. was finally launched. Why #spreadthefeelgood ?

Because we believe life is all about feeling good. We wanted a product that our families could use and totally trust. We wanted a product that was Australian made and ‘got’ our Aussie lifestyle. Because no one likes that sticky post-sunscreen feel – we wanted a product that felt good on our skin from the moment it was applied till hours of beach fun later. We believe in our products and we believe they speak for themselves.

So however you #spreadthefeelgood; we’ve got you covered. Literally.