Established originally in 1973 out of a small company that made tools for climbers, these days Patagonia as a company reflects the minimalist style that surfing and outdoor lifestyles promote. The approach Patagonia takes towards product design demonstrates a bias for simplicity and utility. At Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of the planet. They donate time, services and at least 1% of sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.