The Memobottle was born from two main frustrations that the creators saw in society whist growing up together in a small coastal town south of Melbourne, Australia. Resembling the shape of a piece of paper, the Memobottle fits where other bottles don't. The Memobottle takes on the dimensions of the A5 and A6 international paper sizes, allowing it to conveniently slide into your carry bag alongside your laptop, books and other belongings. The Memobottle also holds the ability to become a vehicle that changes society's mentality around how water can be transported and consumed. It is the balance between improved life convenience and environmental responsibility.