Hard graft is a juxtaposition of two opposites, it’s a combination of textures creating a tension whilst staying balanced and pure.
Every hard graft product has a calm aura and quiet confidence. Not attention grabbing but it catches your eye. Owning a hard graft product makes you feel proud, confident, professional but also interesting, creative and unique. Grown up enough to go to board meetings but fits spot on in your creative studio. Hard graft is versatile without being bland. It’s adaptable but always stands out for the right reasons.
All hard graft goods are relaxed, casual with a real sense of refinement - instant classics.