It's 1988. Bicycle enthusiast, Michael Eidson, is competing in the "Hotter'N Hell 100." And that's exactly what it is: a 100-mile road race in the gruelling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin. Hands-free hydration is born. And Eidson is able to drink as he pedals...while the other racers laugh and fiddle with their water bottles. Today, Camelbak's core values remain the same and drive everything they do - from inventing the hydration category to becoming the world's leading maker of hydration solutions. Oh yeah...about those bikers who laughed at Eidson? Well, chances are they've got a CamelBak strapped to their back or in their bike cage these days.