AIAIAI was conceived in the A House, an old Copenhagen industrial building that became a seminal nest of creativity around 2005. We hosted a club at the top of the building, and initiated the influx of a collective, consisting of more than 200 young creative minds, many of whom we still work closely with today. This environment didn\"t just shape some of the biggest and most influential Danish artists, musicians and designers. It also shaped AIAIAI\"s collective vision, which still hasn\"t changed: We aim to create headphones and other consumer electronic related products that have a clear connection to the creative world, and thus make a heartfelt, different and genuine statement.